ProfitMetricLabHow it works
Attributed revenue ÷ advertising spend
$15,000 revenue on $3,000 spend yields 5× ROAS.
What the result means
ROAS measures revenue, not profit. Product costs, agency fees, returns and attribution differences can change the business outcome even when this ratio looks strong.
Assumptions & limits
Mathematical estimate using the values entered. Costs or conditions not included in your inputs are excluded. Method reviewed October 18, 2026.
Common questions
Are my inputs saved?
We do not store or submit form inputs. Reloading restores the example values.
Is the result exact?
The display rounds to at most two decimal places; intermediate values retain their precision. Assumptions may differ from your actual situation.